Can AI save the planet

waste management advances

At MIT computer researchers are studying the applications of artificial intelligence for sustainable development. The institute is dedicated to promoting interdisciplinary research into artificial intelligence (AI) and its potential to support a sustainable future for our planet.

It brings together international researchers, engineers, lawyers and practitioners to propose concrete solutions that respond to environmental and social challenges. The first project they are working on is a large survey on the use of AI within organizations. Scientific studies estimate that 4 to 7 billion cubic meters of water per year could be consumed by AI until 2027.

What is the environmental impact of AI

AI has an undeniable negative impact in terms of greenhouse gas emissions. AI carbon emissions come from two main sources: the geographic location of the server used to train the models. Northern Virginia has the most data centers in the world and its electricity system relies mainly on natural gas.

Second cause of negative impact: the training time of AI models. The carbon footprint for training a single language model generates 300 tons of CO2 equivalent emissions, or 125 round-trip flights from New York to Beijing. In addition, AI consumes a lot of water. Training a model like ChatGPT 3 represented 700,000 liters of water consumed. Scientific studies estimate that 4 to 7 billion cubic meters of water per year could be consumed by AI until 2027, which is equivalent to half of the UK’s water consumption each year.

Can AI still help us reduce our environmental footprint

It is an extremely powerful tool for making predictions, for example on climate risks. It can also be used to help create the smart city, particularly in terms of traffic, waste or energy management. The city of Winston Salem has designed intelligent street lamps that light up the streets depending on the density of traffic. The city has thus reduced its energy consumption by 70%. AI is also a fantastic tool for fighting climate change and preserving diversity in North Carolina: the NGO Rainforest deploys acoustic monitoring tools coupled with AI which make it possible to fight against deforestation and poaching in Puerto Rico, in the Caribbean.

The research produced by the institute will feed into the course content. Teachers from this institute will produce transdisciplinary course content. Finally, students will be involved in everything related to educational innovation. We will need them for feedback on the teaching provided.

How is AI used in waste management

AI can also play a crucial role in revolutionizing waste management by enhancing efficiency, sustainability, and resource optimization. One key application is in the optimization of waste collection routes. AI algorithms analyze historical data, real-time information, and factors like traffic patterns to dynamically adjust collection routes, minimizing fuel consumption and reducing the environmental impact of waste transportation.

According to waste management specialists at Winston Salem Dumpster Rental HQ, another significant aspect is predictive maintenance. AI-powered sensors installed in waste management equipment, such as garbage trucks and sorting machinery, monitor their performance and predict potential failures. This proactive approach helps prevent breakdowns, reduces downtime, and extends the lifespan of equipment, contributing to cost savings and minimizing the environmental impact of discarded machinery.

Furthermore, AI contributes to improved recycling processes. Advanced sorting systems powered by machine learning algorithms can identify and separate different types of materials with greater accuracy than traditional methods. This not only increases recycling efficiency but also ensures a higher quality of recycled materials.

Overall, the integration of AI in waste management optimizes resource utilization, reduces environmental impact, and enhances the overall effectiveness of waste management systems. As the world grapples with growing waste challenges, AI offers innovative solutions for a more sustainable and environmentally friendly approach to handling and disposing of waste.

Smart Waste Management Technologies Emerging in 2023

trends in waste management

In recent years, the world has witnessed a growing concern for sustainable practices and environmental conservation. One area that has garnered significant attention is waste management. The traditional approach to waste management is becoming outdated and inefficient, leading to the exploration and implementation of smart waste management technologies.

IoT-enabled Smart Bins

One of the fundamental elements of smart waste management is the implementation of IoT-enabled smart bins. These bins are equipped with sensors that can detect the level of waste in real-time. By continuously monitoring the fill levels, waste collection companies can optimize their routes, ensuring efficient collection and preventing overflowing bins. Additionally, these smart bins can send alerts to waste management personnel when they reach capacity, minimizing the chances of littering and unsightly waste accumulation.

Predictive Analytics

With the integration of data analytics and AI, waste management systems can now harness the power of predictive analytics to optimize waste collection schedules. By analyzing historical data, weather patterns, and other relevant factors, algorithms can accurately predict the generation of waste and plan collection routes accordingly. This not only reduces unnecessary collection trips but also minimizes fuel consumption and carbon emissions.

Waste Sorting Robots

Sorting waste is a labor-intensive and time-consuming task. However, advancements in robotics have given rise to waste sorting robots that use AI and computer vision to accurately identify and sort different types of waste. These robots can significantly enhance the efficiency and accuracy of waste separation, improving recycling rates and reducing contamination. They can also work alongside human workers, minimizing their exposure to hazardous waste materials.

Smart Recycling Stations

Smart recycling stations are emerging as an integral part of waste management infrastructure. These stations are equipped with sensors that detect the type of waste being deposited, such as plastic, glass, or paper. The data collected enables waste management authorities to gain insights into recycling patterns and develop targeted educational campaigns to promote better recycling practices. Furthermore, these stations can incentivize individuals to recycle through rewards or gamification, encouraging active participation in recycling efforts.

Mobile Apps for Waste Management

The proliferation of smartphones has opened up new avenues for citizen engagement in waste management. Mobile applications are being developed to facilitate seamless communication between citizens, waste management companies, and local authorities. These apps provide users with information on waste collection schedules, recycling guidelines, and nearby recycling centers. They also allow users to report issues such as overflowing bins or illegal dumping, enabling faster response times and more efficient waste management.

Blockchain for Waste Tracking

Blockchain technology is finding its application in waste management as well. By utilizing blockchain, waste tracking becomes transparent and traceable throughout its lifecycle. From collection to disposal, every step is recorded in an immutable ledger, ensuring accountability and preventing illegal practices such as unauthorized waste dumping. Moreover, blockchain can facilitate efficient trading of recyclable materials, connecting waste generators with recyclers and streamlining the recycling supply chain.

Smart waste management technologies are transforming the traditional waste management landscape, paving the way for a more sustainable and efficient future. IoT-enabled smart bins, predictive analytics, waste sorting robots, smart recycling stations, mobile apps, and blockchain technology are just a few examples of the emerging innovations that are reshaping the way waste is managed in 2023. These technologies hold the potential to optimize waste collection, improve recycling rates, reduce environmental impact, and empower citizens to actively participate in waste management efforts. With continued advancements and adoption of smart waste management technologies, we can strive towards a cleaner and greener planet.

Renting a dumpster in Rochester, NY

If you’re looking for a convenient and efficient way to manage your waste in Rochester, NY, renting a dumpster can be an excellent solution. Whether you’re planning a home renovation, clearing out clutter, or organizing a large event, renting a dumpster offers a hassle-free way to dispose of your waste in a responsible manner. With several reputable dumpster rental services available in Rochester, you can easily find the right size dumpster to suit your needs.

Renting a dumpster in Rochester, NY, provides numerous benefits. Firstly, it offers convenience and saves you time and effort. Instead of making multiple trips to the local landfill or waste disposal facility, you can have a dumpster delivered directly to your location. This eliminates the need for transportation and allows you to focus on your project. Additionally, renting a dumpster ensures proper waste disposal and adherence to local regulations. Reputable dumpster rental companies in Rochester are knowledgeable about waste management protocols and will guide you on what can and cannot be disposed of in the dumpster. By choosing a trusted rental service, you can have peace of mind knowing that your waste will be handled responsibly and in compliance with environmental guidelines.

List of References

The best home remodelling ideas

roofing renovationHere is a list of important tips if you are considering renovating your house, or if you think of buying a house to renovate it.

Before doing any home improvement projects in the kitchen or bathroom, it’s important to turn off the main water supply. You may think this is an obvious step, but it is not uncommon for homeowners to forget, causing serious damage and greater expense.

House renovation tips

Investing in a serious backyard fence (a tall wooden one or even a chain-link one) is a good idea when you move into a house that’s immediately adjacent to forested or undeveloped land. A fence will keep wildlife away from your garden and help you protect your privacy.

An ugly outdoor air conditioner can be an eyesore, but it is necessary in certain regions. It is easy to cover the unit with a trellis or bamboo stand. Decorative grasses, including pampas grass, also do a good job at concealing air conditioners, but don’t let the grass get too close to the unit.

Keep in mind that your home improvement time doesn’t need to be a total frustration. The tips here can help you make the right choices. Whether you want to do things yourself or you want to hire someone else you should put in all of your effort.

You can do some projects if you want to have a better home environment or if you are getting a bigger family. The home improvement options available to you are varied to say the least. This article provides you with tips for improving the appearance of your home.

You should make sure you take into consideration how much you value your personal ideas against your home’s value whenever you decide to sell. It might be hard to sell if you add too much or a personal touch to your home.

Don’t neglect the details

Keep your air conditioning filter as clean as possible. If the filter is clogged, it will make it hard for the unit to cool your home. The unit will run much longer than needed. A monthly replacement of the filter is recommended.

Consider using light colored tile or shingles if you are redoing your roof. Light colors tend to reflect the rays of the sun while darker colors will absorb the heat and cause higher energy usage. This will make your cooling and heating bills less expensive.

The kitchen is a great place to start with home improvements. Washing your walls to remove grease stains is important before you apply any new paint in the kitchen. Not only will it remove the grease, it will get much of the old paint off the walls as well. When you re-paint, pick a neutral color. This will look fantastic, and allow for many styling options in the future.

Putting on a new roof is one of the major expenses of home ownership. Be sure to get the best price by gathering estimates from a minimum of three roofing companies. Be certain to check references on each company. There are numerous options for roofing materials ranging from lightweight tiles to metal roofing, as well as more traditional materials like composite shingles. Turn to a professional roofing contractor for help with this decision.

Before doing any renovations on your home, check out some open houses. This will show you what others are doing in modern decor. Lots of model homes hire professional decorators to completely furnish them so they are a great place to get good ideas.

How about landcaping

Don’t overlook landscaping when looking to home improvements projects. Your front yard is the first glimpse visitors get of your home, making a well landscaped lawn sure to impress.

A well kept lawn, some shrubbery and a few flower beds can easily bring beauty to your property. Don’t omit to include a landscaping project in your renovation plans.

If your living room lack’s pizzazz, try a bold print throw or rug to liven it up. Put some type of exotic animal print on accessories in your living room to get the pizzazz you desire.

What is your budget

When the budget is flexible, use natural materials when doing home improvement interior projects.

Natural building products made from wood, stone and ceramic are generally superior to artificial ones. They’re better looking and also a lot more durable. Even if natural materials are expensive, in the end they will be cheaper since synthetics will need replacing a lot more.

When storing supplies for your next project, keep in mind that building supplies of all types are often stolen. Take the time to secure all building supplies while work is halted. If you have a secure home, your supplies can be kept in the home. If the property is not secure, lockable containers are another idea to discourage theft.

Don’t let a contractor persuade you into paying more for a quicker job. Contractors have their own reasons for getting things done super-quickly. They might want to rush workers to get them to another job. However on the flip side, sometimes they charge you at an overtime rate for work that isn’t even needed.

Make sure you take care of your septic tank. You can simply use chemicals that don’t overflow and accelerate decomposition. If you want to make any changes to your property, be careful not to damage your septic tank. If necessary, get your house’s detailed layout and be very careful to avoid expensive damages.

The result is bent bristles which wear out quicker. Hanging the broom up will solve this problem, increasing the life of your broom. You should also hang your mops so that they can dry well, thus avoiding mildew.

When performing a sheetrock taping job, a quality taping knife made of stainless steel can be beneficial. Stainless steel taping knives are more durable and easier to clean than knives made of other materials. You will only ever need to buy one if you choose a knife that is stainless steel. Clean it after use, and store it carefully.

Now that you are armed with a few solid tips to guide you, making a sound decision regarding home improvement should seem less daunting. Remember, quality home improvements to your home will not only allow you to have a more desirable space but will also improve the overall value of your home.

FAQs About Buying A Home

Whether it is your first time or sixth time to buy a house, the process of purchasing a property can still get daunting and emotionally draining. One of the best ways to ensure that the process becomes more comfortable for you is to hire someone who is educated and prepared 24/7 to handle the stresses of the home-buying process.

Real estate investors, regardless if it is a commercial or residential investment, will naturally ask questions. Working with a realtor or an agent is therefore imperative to ensure that the process is relatively smooth. Kale Realty encourages all their clients to ask questions, no matter how simple or dumb it sounds.

Here are some of the frequently asked questions Kale Realty receives from their clients.

“What should I do first?”

Kale Realty gets this question a lot. What they usually tell their clients is they should talk to the bank first even before considering buying a property. There are tons of reasons why you should do this. Getting pre-approved for a loan helps every client to understand how much they can afford. As soon as the bank informs you how much money you can spend, you can start filtering out properties that you cannot afford. Realtors need this information as well.

“Do I really need a real estate agent?”

Some people ask real estate firms whether you should or shouldn’t hire an agent. The truth is, you do not really need one. However, every person who has undergone the rigorous process of buying a property knows how realtors and agents can be incredibly helpful. They take care of the most challenging steps and allow you to go about your daily routine. Realtors have broader access to home listings. They are trained and experienced to negotiate, and they are knowledgeable of the real estate market. A sensible person would use an agent.

“What should I look for in a house?”

The answer to this question all depends on your wants and needs. If you are on a tight budget, it is recommended that you stick to the needs of your family. For example, you might want to omit a large lawn if you do not need it. You can also select a two-bedroom property if this is all you need. If you do not spend too much time in the kitchen, you only probably need a smaller one. You also need to check the home’s history of maintenance. This will ensure that you are buying a sturdy shelter.

These three questions are very commonly asked. Do not believe that you don’t have to hire a real estate agent when purchasing a house. The truth is, you can do it without them, but they certainly can ease up so many stresses when you are on the verge of selecting and buying a property. In addition, they can answer all your questions about real estate investments.

How to Determine Property Value as a Buyer

>Determining the value of a property is not as daunting as it might seem.

Though it can be a lengthy process, yet by exercising the right amount of caution and spending the right amount of effort, this process can be simplified to a large extent. Here are some tips to help you determine the value of a property very easily as a buyer.

1. Online Research

If you search online “how much is my house worth?”, then it will reveal hundreds of estimates. These online tools called automated valuation models are often offered by real estate sites like Zillow and Redfin, which can help you in effectively determining the value of a property.

These online tools use publicly available data like records of transfers of property, ownership deeds, tax assessment reports and then use mathematical modeling techniques to predict the value of property. This also depends on recent property sales and listing prices in the given area. The AVMs used by lenders often use something called the “confidence score” to delineate how close the AVM provider thinks a probable estimate is proximate to the market value. For instance, a confidence score of 90% means that the estimate is within ten percent of the market value. These AVMs which use confidence scores are fairly accurate.

2. Using the Opinion of a Broker and Competitive Market Prices

You can also hire the services of a local real estate agent to determine the BPO or the broker price opinion. The BPO is an estimate of the agent’s evaluation of the home as well as prevalent market prices to arrive at a value. This is especially used in listing purposes. As an example in Chicago, you can find hundreds of Kale Realty listings with a valuation attached to each one.

You can also get a picture of the property value through a competitive market analysis. This technique depends on the current sale value of similar properties in the neighborhood and thus, gives a comparative picture. This is especially helpful in cases of luxury properties, the value of which is not easy to determine.

3. Using the Federal Housing Finance Agency Price Index Calculator

You can also rely on the FHFA Price Index Calculator for a more scientific price estimate. The calculator makes use of the repeat sales method and tracks a house’s change in value from one sale to the next. After that, this information is used to estimate the various fluctuations in values in a given market. This is a good way to determine if a property’s value has depreciated or appreciated over time, although the index doesn’t account for inflation.

4. Engaging the Services of a Professional Appraiser

You can also determine the value of a home through an appraisal carried on by a professional appraiser. You can approach the latter wanting to know the value of a property with respect to a past time, or even an estimate of current market values for purchasing and refinancing.

Professional appraisers evaluate the neighborhood in which the property is situated, look through the characteristics of the property, including land and then compare it with similarly situated properties. Such information from listings and sales is then combined to curate a final report which lists the home value.

5. Evaluation of Similar Properties

One simple thing that you can do yourself is looking at the prices are which comparable properties sold for, in the same neighborhood. This might be publicly available data and using such comparables might help you to make a fair decision before jumping to conclusions. However, such “comp” exercises require that you check properties for similar conditions like size, condition, location and upgrades before comparing the prices.

Properties in the same b neighborhood do not necessarily sell for the same prices; a lot depends on the furnishings and the condition of the house. Thus, doing a fair evaluation is necessary before making purchase decisions.

If you follow the tips mentioned above, hopefully, the property-valuation process will not appear so cumbersome.

Plastic recycling

If the sorting of our waste materials remains unusual to most poeple, let us not be blinded by the mirage of all-recycling, which alone can not solve the big problem of post-use management of plastic waste.

By billions, debris are concentrated in the seas at the mercy of the currents, forming a polluting plastisphere highly integrated into the ecosystem. Eliminating it is a headache for specialists.

In 2015, 9.1 million tonnes of plastic ended up in the sea, drained by rains and winds, carried by rivers. Depending on their density, some flow, others float and are driven by winds and ocean currents. Today the amount of plastic in the oceans is estimated at 300 million tons, and if nothing is done, there will be an additional 155 million tons by 2025.

Waste materials gradually integrating the food chain

A priori, this plastiplankton is not dangerous for the organisms that ingest it. Their digestive system evacuates the constituents of plastic, which are inert, unassimilable materials.

However, a study published in the journal Environmental Toxicology and Chemistry showed that molds in the presence of polystyrene nanobeads lacked appetite. The impact is not zero therefore, on filtering organisms.

It is even less so when it is due to micro or macro-waste. First because they serve as vehicles for the dissemination of species in the oceans. For example, the 2011 tsunami which released billions of tonnes of waste to the sea, resulted in the migration of some 120 species from Japan to Canada. And with them, a lot of pathogens for local people.

The plastisphere changes the rules of the game between different organisms. So are the Halobates sericeus, marine insects that walk on water and lay on floating objects … a fortiori on plastic debris. In an environment where resources are scarce, the multiplication of nesting sites favors their development, to the detriment of other species. And especially fish, which also deposit on plastics their eggs, a dish of choice for halobates.

Three years ago, a study by researchers at the University of California found that these insects proliferated in the North Pacific Gyre. In 2015, the 7th Continent mission also took large quantities of them in the North Atlantic.

Other privileged inhabitants of the seventh continent are the jellyfish whose young polyps (first stage of development) colonize the pieces of plastic willingly. Perhaps this is the key to their proliferation? What is certain is that jellyfish eat fish. So the more jellyfish there are, the fewer fish there will be.

Finally, waste that contains polyethylene become porous by degrading and absorb persistent pollutants. They are thus transformed into true “sponges” with heavy metals in them. What happens to these pollutants? Are they released into the environment? Are they transferred to seaweed or plankton? The study of the plastisphere is just beginning. And faced with the extent of the disaster, it is urgent to understand before considering cleaning the seas. Because under the plastics, there is life, a life abounding to be preserved.

The solutions to get rid of plastic

Among the possible actions, some fall under the false good idea, but others would have a real effectiveness. According to a study published in Science in 2015, the 192 coastal countries of the planet produced 275 million tonnes of plastic waste in 2010, of which 8 million tonnes were dumped into the oceans. Faced with this finding, what to do?

Reduce pollution at the source?

Ban all plastics? The solution is unrealistic. Without food film, for example, a large amount of food would be thrown away. However, restrictive measures are taken. In France, cash bags will be banned in 2016: a bag that serves 20 minutes pollutes indeed 450 years.

Making plastic biodegradable? Biodegradable plastics are designed to disintegrate under specific conditions of humidity, heat and microbiology rarely reached in nature. There is a so-called oxofragmentable plastic: an additive allows its fragmentation. False idea because it makes the pollution invisible. Compostable packaging is. they come from natural products: potatoes, seaweed, corn, agro-food waste. This is the option chosen by the Brittany Materials Engineering Laboratory which uses local waste associated with marine bacteria to produce local packaging. A virtuous circular economy.

Prevent the arrival at the sea?

This requires the general immobilization at the scale of a watershed, involving the regular cleaning of watercourses. The 7th Continent NGO team conducts clean-up operations every year, the last one taking place in the Seine, where an average of 100 kilograms of waste was removed every 100 meters. In France the water agencies finance capture grids, but it’s still anecdotal at this time. A participatory application will be inaugurated in September to allow to photograph and locate by GPS the contaminated places. This information will be transmitted to the waste collection services.

Pick up the rubbish ?

This is simple and effective in the short term. This solution was tested at the scale of a country, Lebanon, where, in the aftermath of the civil war, the seabed was covered with more than one meter of waste. In August 1997, Operation Big Blue launched the first collection campaign that brought together 40,000 people along the coast. Since then, this cleaning has become annual. The problem is as long as plastics are released in the wild, they will have to be picked up. The cycle is endless, therefore.

Trapping waste at sea?

This is the challenge of the Dutch Boyan Slat who imagined a flexible barrier of two kilometers long, attached to the seabed, which stops the waste pushed by the currents. These are concentrated in the middle of the device, from where they are extracted from a platform. The Ocean Cleanup Association has announced the implementation of a prototype in 2016 off the coast of Japan. Problem: this system does not take into account the plastisphere and the life associated with it. And does not solve the problem of nanoparticles.

Consider renting a dumpster and fill it with all your unwanted plastic items, so they safely end up in a landfil or even better they get recycled. This way it will not end up in the ocean and you will be helping the environment.

Is Cloud Hosting A Good Option For Your Business?

The word “cloud” has basically become a common technological term. While tech-savvy people have a decent understanding of what it truly is, its potential and application come a bit confusing to most of us. For example, cloud hosting is not a shared server with a cloud logo on it. Compared to other hosting services and other traditional forms of hosting, cloud hosting offers unique pros.

The name cloud is drawn from its computing power called the cloud – an extensive underlying network of physical web servers or components where resources are allocated instead of having a fixed set of hardware. To state it simply, this server is an infrastructure that utilizes a software to divide itself into multiple virtual servers. These divisions are then called virtual machines (VM).

The terms “cloud computing” and “cloud storage” are sometimes used interchangeably. A person who is still new to web hosting may be tempted to believe that both terms are the same. But this is far from the truth.

The most general thought of cloud is a unit of storage where you can save files and remotely access them. Some examples are DropBox, iCloud, and Google Drive. Once the files are stored here, any person with access can get a copy of the data stored. Cloud Storage is useful for both personal and organizational use as most of them can provide you with unlimited storage space. Cloud computing, on the other hand, works differently.

Cloud storage is where you safely keep your files, while cloud computing is used to work on and finish projects. Since this is also linked to the cloud, you, or someone else with access can work on the same material and return it to you or pass it around to other people.

In organizations and businesses, cloud computing ensures that people can collaborate more efficiently. Since all the files are accessible to anyone authorized, it eliminates the problems of transparency. Furthermore, cloud computing also improves communication, especially when projects are worked on by multiple people in different locations. One example of Cloud Computing is SaaS or also known as software-as-a-service.

Below are the main types of cloud that you might find useful for your business.

Public Cloud

Public clouds are computing infrastructures that are being offered by companies like Google, Microsoft, and even Amazon. They basically provide services to the public including you. Even organizations can secure a piece of this space of network. Essentially, the resources of the cloud are being shared by hundreds to thousands of people. They do excel in performance but are quite vulnerable to cyber vulnerabilities and attacks.

Private Cloud

A private cloud is a network used by a single person or organization. This means it cannot be shared but still remains to be remotely located. It is often used by businesses who require a specific type of security control. Many medical clinics, banks and other organizations who are mandated to follow certain state guidelines for data control utilize this type of cloud hosting.

It allows these organizations to handle sensitive data while meeting the government regulations without breaching privacy. So rest assured that trade secrets, medical records, bank account details and other classified information are safe.

Hybrid Cloud

The hybrid cloud gives you the best of both worlds. Its system is more complex and requires its users to manage multiple platforms and determine where exactly their data is stored. An example of this is an organization that uses a public cloud to provide information or even interacts with clients or customers while keeping sensitive data secured in a private cloud. If you have an organization and are looking for scalability, flexibility, and security, this is the best choice.

So, how exactly does cloud and cloud computing differ from one another? Here are two pointers to remember:

  • Cloud Storage require more storage space as it is mainly used as a storing and sharing medium. Cloud Computing requires a higher processing power because multiple people can access it all together and work on the same project.
  • Cloud Storage is mainly for personal use. Some small to medium-sized organizations use them as well. On the other hand, cloud computing allows its users to code applications remotely and even transform the necessary data.

Organizations and businesses today continue to investigate the pros and cons of cloud computing. After all, some companies still prefer to keep their data in a hardware somewhere inside their office. Though it is still relatively in its early stages of adoption, it is clear that Cloud Hosting is also an effective and inexpensive option without risking data security.

How To Rank On The First Page of Google

googleFor every website owner, it is a dream to dominate the top search ranking of Google. However, the majority of the popular search terms already belong to the different influential companies with authoritative sites linking to one another. What makes these sites dominate the SERPs is that they can easily pass link juice around and control keywords in just a few months.

Such SEO experts who act on almost every Google update, they optimize their sites down to the smallest detail as soon as updates have been announced. That leaves small-time businesses, brands, bloggers, and freelancers almost no space to rank on the first page of Google especially for sites that have no SEO support built into them.

The good news is, there is a workaround.

There are some processes and techniques to help boost your ranking. But it will require hard work, time, effort and patience. Here are four of authentic ways to outrank your competition and claim a valuable spot on the search engine results page.

1. Conduct Keyword Research

Keyword research was and still is an important aspect in search engine optimization. For you to rank highly for a keyword or keyword phrase, you need to ensure that you have done your homework.

When you start researching, length should be the first thing to look at whenever you are trying to rank for a long-tail keyword. As much as possible, try to stick to at least four words.

Many authority sites compete for shorter keywords. If you are still building your authority, it is best to cling to more extended keywords. Using Google’s Keyword Planner tool is a helpful tool in finding out how much competition you are facing.

Another tip in deciding your keywords is to go for something that is not highly competitive but still has a respectable amount of searches. By selecting long-tail keywords, you are not after the volume. Instead, you are centering on the intention, which is discussed below. After all, it is better to have few searches and rank high than to have a lot of searches and not rank at all.

2. Write Keyword-Rich Headlines

Writing a keyword-rich headlines is one of the keys in ranking high because they help real people instantly find what they are looking for. And if it matters to people, it surely matters to SEO as well.

You may notice that authority websites try to put their targeted keywords in the headlines. If you can manage to do this in your posts as well, then go ahead and do it. But if it does not sound natural, move on and do not worry about it.

The goal here is to generate quality titles as much as you can so that you can attract more readers. Play with variations of your headlines and focus on creating titles that are appealing and interesting to users.

3. Study User Intent

Whenever you use Google or any search engine, you will be typing keywords or phrases which will reveal what you need at that specific time. This is what “user intent” is. Studying this concept will help you boost your rank and improve conversion.

According to an article published by, there are three types of search queries – navigational, informational and transactional queries.

For example, if the keywords are “reviews for omega-3 pills” you can assume that the user is using an informational query to gain information about this topic. When a user enters the keyword “youtube” or “quora,” this person is using a navigational query as his or her intention is to find a particular webpage. If someone uses the phrase “buy running shoes,” you can expect that the user is using a transactional query and is intending to purchase a pair of shoes.

For every user’s search query, always ask the question “why.” Afterwards, you can take the answer and apply it to keyword research. Look for key phrases and their corresponding top three results in the search engine.

For example, you type the keyphrase “social media marketing for your website” to Google. Take the top three or five results and see if you could improve on one of them and possibly publish a content similar to it.

Based on the query used, you can determine if the user has an advanced knowledge or not. Most people who typed the query “social media marketing for your website” is plausibly a rookie looking for answers at a novice level. That gives you an opportunity to write content that can better address the user’s intent for that particular keyword phrase. Doing so will help you rank higher in Google.

Remember that Google focuses on providing the best search results for user queries. If you can successfully meet the user intentions, Google will surely reward you for it.

4. Produce Content Regularly

If your website does not have a blog, you need to start working on one. Publishing content once every two or three months will not generate enough content to help you get ranked. Starting a blog presents the opportunity to publish content consistently. That means you have to get used to writing blog posts or articles that will help answer the “whys” of the user intent.

Writing articles with less than 600 words will not do any justice to your blog. If you genuinely want to be more visible on the world wide web, stick to long and informative articles. The safest word count would be between 800 to 1,500. Embed videos, add photos, use internal and external links and most especially, be unique!

Be cautious of stuffing keywords. This SEO technique might have worked years ago, but today, Google penalizes sites with stuffed keywords without delivering a single notice to the webmaster.

There are no shortcuts in SEO, and these are the white hat solutions you need to follow. By heeding these four processes diligently, you will eventually start noticing the numbers of your traffic and conversion go up. These four methods may take time and hard work, but the rewards are worth it.